Michael Girstmair, CEO
“We make corporate strategies real, tangible, and important for employees”, summarizes Michael Girstmair, CEO of weffect. weffect achieves that with an AI-based app that delivers the strategy to the employees and constantly nudges them to share contributions, how they applied the strategy in their daily working routines. “That means your strategy is finally not only known throughout the company, but it is also actually used.”
Motivation is the fuel that drives employees of a firm to deliver their best. However, motivation comes at a cost. As social beings, employees look up to fellow workers for new ideas, inspiration, and they thrive on recognition. The lack of peer/manager feedback and recognition can deflate their motivation. “It works like ‘yo-yo effect’,” explains Girstmair, as he draws an analogy between an employee, trying to be better every day, and a person trying to lose weight. “Just as lack of appreciation for losing weight might deplete the dieting person of all the motivation to keep going, inadequate recognition for an employee’s contribution to business success can create fissures between management team and workers, leading to low performance.
Challenging the status quo, weffect enables firms to engage their employees with relevant input such as best practices curated to their personality and job responsibility. weffect terms this input as ‘inspirations’ which help an organisation break down the siloes and drive sustained motivation by rewarding employees who take proactive decisions for business success. This recognition, in turn, sets off consistent and irreversible positive changes in the employees’ behaviour.
Stop your strategy from collecting dust. weffect helps you to make it relevant and invites your employees to share their conscious efforts and effects achieved
weffect offers a tool that has a pre-built database of inspirations that the company has gathered throughout its experience in the form of employee engagement consulting projects and international studies like the weffect Motivational Compass 2018. The inspirations can easily be enhanced by content unique to a company’s strategy. The tool comprises a unique AI recommendation engine that delivers tailored inspirations to each employee in the client organisation. In addition, every employee receives the best practices and work-related success stories gathered from their fellow employees as part of the inspirations. “Productivity is not doing overtime but taking the best action and derive maximum benefit. We stimulate actions that are imperative to company goals,” says Girstmair. Employees’ sharing of their proverbial ‘secret sauce’ not only resonates well with their peers but also brings synergy within the team. The results can be dramatic in terms of the number of hours saved, new customers gained, and the cumulative effect of the improvements on the business’ bottom line.
weffect allows individuals to make a conscious effort and quantify the effect of these inspirations in their daily activities and perform to their highest potential. On the other hand, the management team can understand what inspires their employees at the individual level.
Authentic and honest recognition of achievements provides a strong intrinsic motivation to achieve. weffect provides a stage to be seen, rewarding conscious action. Using weffect as the platform, the management team can better connect with the teams and bridge the gaps between hierarchy levels.
One of the world’s leading manufacturers of parquet, BauwerkBoen Group, was struggling to remain profitable. Close to 1,000 users were invited to participate in weffect’s key topic, “Your influence on efficiency.” With numerous inspirations flowing into the system rapidly, the renewed energy and vigor among the employees of Bauwerk Boen was palpable. While every employee was aware of her/his contribution and was rewarded for it, the client achieved their action-oriented work culture.
weffect is looking to enhance its offering to bring about greater benefits for its clients. From the expansion perspective, the company is currently operating in Germany, Austria, Switzerland, and the United Kingdom, and it aspires to expand further to ‘make employee investments sustainable’ for companies in different regions. weffect is looking for a suitable partner to enter the US market.